Online influence is the new era. Brands have put so much money and time into this new way to get their name out there. Companies are no longer endorsing celebrities to talk about their products, they are looking to influencers large and small to take over their online influence.
Most of our worlds revolve around our phones. Everyone now-a-days are texting, talking, or posting to Facebook. This is the world we live in now. Technology is so fascinating and is evolving each and every day. Social media has become incredibly powerful and offers normal human beings an opportunity at having an influence.
I personally don’t keep up with ads, news, etc. But if my favorite blogger uploads a makeup product she likes, you bet I’m buying it. Or if a friend who has hair I’m obsessed with uploads a hair product she says she uses, I’m purchasing it. Brands realize that micro and macro influencers have power and can easily persuade others to try things they enjoy. THIS is the new technique brands are using to grow their name and get their product out to the public.
As far as what the future holds with online influence, it’s hard to tell. It’s going to continue to change but it’s scary to think how serious online influence could become. Like the show Nosedive from Black Mirror, everyones lives depended on their influence score. Their jobs, friends, everything depended on a number. Could this be our future? I love how powerful influence can be and how attainable it CAN be if you want it. But I do like that it’s a choice. You can choose to focus on your influence and grow your following but if you don’t care about it, you don’t have to care. You don’t have to have a social media presence to be successful in your life with family and a career.
It’s interesting to think about what could become of social media and online influence. Social media is changing every day but one can only hope that the sanity of our humanity doesn’t completely turn totally obsessed with numbers and an online presence.