What are Social Media Templates?

Social media is a large factor in a company’s work. It has the power to grow a brand and its sales. Staying on top of social media can be an easy factor to push to the side or not see its significance. Although, most smart social media influencers or brands that take social sites seriously, have templates to keep up their momentum each and every day.

There are many templates you can work with within social media. Maybe you just need a template to plan monthly strategy on all channels? You can create one for that. You can create your business and social goals for the month along with a game plan for each social channel you want to stay on top of. Everyone has a different preference when it comes to social media but you should aim to upload 2-4 times a day on Instagram, 3-6 times on Facebook each day, and 5-10 tweets on Twitter a day.

Some other template ideas include:

• Social media audit
• Editorial Calendar content
• Social media content
• Bulk upload template
• Social media image sizes
• Social media analytics report

I gathered all of this knowledge from Hootsuite which is a really great platform to read analytics and schedule social media content. It goes into detail about all the template options as well as social media image sizes.

Having templates for every category of social media is smart and allows you to stay on top of your schedule and allow people to invest in your brand. It also let’s people enjoy following you because people gravitate towards consistency within brand imaging/text and consistent daily social media uploads.

When starting a business or if you already have one, it seems like creating social templates for yourself can only help you succeed further. Templates are all about strategy which every business whether big or small needs. Without strategy and consistency, it’s hard for a business to grow and meet goals they want.

Online Influence

Online influence is the new era. Brands have put so much money and time into this new way to get their name out there. Companies are no longer endorsing celebrities to talk about their products, they are looking to influencers large and small to take over their online influence.

Most of our worlds revolve around our phones. Everyone now-a-days are texting, talking, or posting to Facebook. This is the world we live in now. Technology is so fascinating and is evolving each and every day. Social media has become incredibly powerful and offers normal human beings an opportunity at having an influence.

I personally don’t keep up with ads, news, etc. But if my favorite blogger uploads a makeup product she likes, you bet I’m buying it. Or if a friend who has hair I’m obsessed with uploads a hair product she says she uses, I’m purchasing it. Brands realize that micro and macro influencers have power and can easily persuade others to try things they enjoy. THIS is the new technique brands are using to grow their name and get their product out to the public.

As far as what the future holds with online influence, it’s hard to tell. It’s going to continue to change but it’s scary to think how serious online influence could become. Like the show Nosedive from Black Mirror, everyones lives depended on their influence score. Their jobs, friends, everything depended on a number. Could this be our future? I love how powerful influence can be and how attainable it CAN be if you want it. But I do like that it’s a choice. You can choose to focus on your influence and grow your following but if you don’t care about it, you don’t have to care. You don’t have to have a social media presence to be successful in your life with family and a career.

It’s interesting to think about what could become of social media and online influence. Social media is changing every day but one can only hope that the sanity of our humanity doesn’t completely turn totally obsessed with numbers and an online presence.

5 Tips To SEO

 

Learning and understanding SEO is crucial to a website or blog’s success. To start, SEO is short for search engine optimization. The textbook, Online Reputation For Dummies, defines SEO as the process of improving visibility of a website or web page in search engines’ regular search results. In my own thought process, SEO to me is the way your website or blog is written/ set-up in an organized and optimized way that allows google to understand it and rank it in search results. You want your page to rank high so that when people are searching for a specific thing, your page pops up first… or at least on the first page of results.

I’ve been playing around with SEO the last couple of years and feel like the whole process has been a learning game. Although, I’ve learned a lot and want to share my top 5 tips:

Tips to SEO:

• Content Heavy: Google looks for rich posts. Meaning, blog posts with AT LEAST 300 words will rank better. Especially when they’re infused with keywords.
• Keywords: Going on from the first tip, using 1-2 long tail keywords in your post will help your post rank better. Finding the best keywords to use can be done so through Keyword tools.
• Organization: Like we have learned in class, organizing your post iS another important thing to know for the success of your website. Google can understand posts better when they are organized. Meaning, separated paragraphs instead of one big one, bulleted lists, internal linking, and h2 tags when necessary. Organizing the flow of your posts not only help the reader, but Google as well.
• Title: Your title is actually VERY important to SEO. Your title should be to the point, not too short, and specifically descriptive to capture the eye yet not give too much away. Also make sure your title included your main keyword.
• Optimized Photos: People and Google like images. It connects your writing more. When inserting an image, make sure it is not too large to slow the loading time of your site. This will help your post rank higher.

Those are my best tips. If you’re looking for a guide, Beginner’s Guide to SEO is really awesome for in-depth SEO knowledge, especially when you’re starting out. There’s so much to learn and perfect with SEO and I hope this class helps me really nail this topic down.

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Listening and Engagement?

Through this class, I’ve begun realizing the importance of engaging and listening. When it comes to public relations, your clients are your business and their media success is what you take on. It’s important to always stay up to date on the latest trends, what their audience is liking/not liking, and interacting with similar brands and audiences through social media.

Being an active social media user, I’ve realized how much engagement matters. Everyone wants a lot of likes, comments, and link clicks. Engagement turns into interest which can turn into return on investment. I think this is extremely important for every brand, no matter what the category. Social media is powerful and it’s changing every day. As a PR person, learning the ins and outs of all social profiles and staying on top of what’s changing is crucial to you and your clients success.

While I was researching more info on the importance of listening and engaging, I came across this article that I thought was very interesting. This article gears more towards the specifics and importance of hashtags but I felt like it needed to be talked about. I often see huge results from hashtags for brands. I work at a local PR firm and run social media accounts and see how powerful hashtags can be. Sometimes they don’t work at all, but social media is all about trial and error.

Why are hashtags important?

Hashtags are the easiest way to engage. Like the article states, it “brings e-conversations together into one thread.” Hashtags are a way to find like-minded people and brands that are interested in the same things to engage with each other and listen/see what others are doing. It’s also powerful to follow hashtags during crisis’ to follow what’s going on.

I like that hashtags are pretty universal through all social media. Listening to what is going on and engaging with others online and in person can lead to results both you and your client will be pleased with.